Federal government funding program to help businesses in Atlantic Canada attract LGBTQ tourists

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CHARLOTTETOWN, PEI — Over $340,000 from the federal government will support training programs designed to help Atlantic Canadian businesses better serve the LGBTQ travel market.

Darrell Schuurman, CEO of Canadian LGBT+ Chamber of Commerce, said the organization has created Canada’s first national standard for safe and inclusive spaces for the LGBTQ community, and that federal money will help roll out this program in Atlantic Canada.

“As companies become increasingly aware of the potential of this growing market, they have realized the unique needs of this diverse community,” Schuurman said in a press release.

Program supports include inclusion training, market briefing, destination audits, business accreditations and other resources to help attract LGBTQ visitors to businesses in Canada Atlantic.

Schuurman noted that the global LGBTQ travel market is estimated at US$22 billion.

Federal funding, announced by Charlottetown MP Sean Casey, comes from the federal government Tourism Aid Fundwhich was launched in July 2021 to help Canadian tourism organizations and businesses adapt and recover from the COVID-19 pandemic.

“Canada is already one of the most welcoming countries in the world for LGBT+ travellers, and Atlantic Canada is well positioned to establish itself as a world-class destination for this important market,” said Casey.

“We are investing in inclusion and market readiness programs that will help businesses break down barriers and provide unforgettable travel experiences for all visitors to our region.”

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