Mswipe, a leading end-to-end digital enabler for SMEs, today announced that it has introduced a dedicated business vertical to strengthen the digital payments infrastructure of all government enterprises across the country.
The company has announced the appointment of Dhruti Gawande as head of government enterprise. She will be responsible for expanding Mswipe’s footprint in the government sector and supporting its vision of transforming India into a digital society and less cash economy.
Mswipe, which represents approximately 6.75 lakh POS and 11 lakh QR merchants across India, will help the government achieve its goal of reaching a record 1 billion digital transactions per day.
Mswipe will help public companies digitize payments across all segments – toll, tourism, healthcare, insurance, among others, to increase efficiency and customer engagement.
Ketan Patel, CEO of Mswipe said, “India is on the cusp of a digital transformation. Although there has been substantial penetration of digital payments in key government sectors, including toll and transit space, healthcare, insurance and tourism, there is still a digital divide between metropolitan and non-metropolitan cities that needs to be filled. We want to transform India’s financial services landscape through our platform, which provides accessibility and affordability to customers. Our dedicated vertical company, under the able leadership of Dhruti, will help Mswipe power the digitization of multiple utilities and bring convenience to end users.
In her previous role, Dhruti was Vice President – Wholesale Banking at Kotak Mahindra Bank and oversaw business opportunities for central ministries and public sector institutions. She has extensive experience working with large UAPs and companies such as National Highways Authority of India (NHAI), Power Finance Corporation (PFC) and Indian Farmers Fertilizer Cooperative (IFFCO) among others.
She graduated from Jamnalal Bajaj Institute of Management Studies.
About Mswipe
Mswipe aims to be India’s largest SME financial services platform by providing seamless omni-channel digital payments and other value-added financial services. It is the largest independent mobile POS merchant acquirer and network provider with 6.75 lakh POS and 11 lakh QR merchants across the country. Mswipe offers a host of payment acceptance services for SMBs allowing them to accept cards, wallets, mobile payment apps and banking apps, contactless and QR payments. Based in Mumbai, Mswipe started operations in 2011. Its main investors are B Capital, UC-RNT, Falcon Edge Capital, Matrix Capital Partners, DSG Partners and Epiq Capital.
